MEMPHIS, August 13, 2018 / 3BL Media / - Think Inspired (TI) is an Integrated Marketing Services company that specializes in multicultural marketing. TI has offices in Memphis and New York City. The company was founded in 2013 by Christopher Lee and Danilo Cummings.
The TI team is made up of marketing professionals that are well versed in market assessments, analysis, trends, insights and targeting fundamentals. The firm is proud that it is a diverse, multicultural organization that has built a large affiliate of diverse associates, creative partners and resources across many disciplines.
Leader in the Community
TI wanted to pursue a sustainability strategy because it is important to them to integrate environmental and social initiatives into their business activities. They want to be good stewards of the natural resources our generation has been blessed to inherit. They also want to contribute to society and their community through actions that will really make a difference in people's lives.
In addition to being sustainable, TI also wants to help clients communicate their sustainability stories to their stakeholders. Sustainability communications is an increasingly important marketing and public relations tactic for organizations. Sustainability communications tells the stories about the actions and conduct of a company in the areas of environmental impact, community involvement and diversity. TI helps clients identify, document and communicate these stories.
CurrentState™ Sustainability Audit
CurrentState™ is a Sustainability audit that takes and inventory of over 28 different business categories. TI conducted the audit not only to measure their current sustainability performance, but also as a way to prepare to move into a new office location. “We saw the audit as an opportunity to find out exactly what we need to do to start out on the right foot in our new facility,” says Christopher Lee, President and CEO.
The audit showed that TI excels at both Society & Human Rights and Labor Practices. In addition to meeting all local, state and federal regulations, TI has policies, procedures and practices in place that ensure employees are treated equally in an atmosphere of respect. Gender, race and orientation have no bearing on the ability of an employee to excel in their job and be offered opportunities to advance their career.
TI has some great opportunities to improve its performance in the areas of IT Policies & Procedures and Green Supply Chain. TI has developed a robust and effective information system. However, the policies and procedures governing the system have yet to be formalized and documented. Once this has been completed, TI’s performance in this category will increase significantly.
Some companies think that because they are a service provider, there is little they can do to green their supply chain, but not TI. TI realizes that there is a way to green their entire supply chain, from office and cleaning supplies to the physical deliverables they prepare for their clients. The audit performs a comprehensive review of their current purchasing practices and provides specific recommendations how to green these.
Finally, since TI is moving into a new location, the findings in the audit can be used as a step-by-step guide to setting up and renovating their new space. Detailed tasks for cleaning, furnishings, lighting, kitchen and waste are provided in a useful list format. By following this guidance, they will be able to not only be able to save significant time and money, but they will also increase their performance across the entire category.
TI is taking all the steps necessary to become a sustainability leader in their industry. They have demonstrated both their desire and determination to improve their sustainability performance across the entire firm. By conducting an audit, they now have baseline of their current performance as well as a an implementation plan for improvement.